Privacy Policy

Who we are

Little Resilience Co is an Australian-registered business, currently operating from South Africa and serving families internationally through its online services and resources. We provide parenting education, practical resources, Parent Support and location-specific in-person programmes. This Privacy Policy explains how we collect, use, store and share personal information through our website and services.

We handle personal information in accordance with applicable privacy and data-protection requirements, including South Africa's Protection of Personal Information Act, 2013 (POPIA), where applicable.

What we collect

We collect only the information needed to deliver our services and communicate with you. This may include:

• Parent or caregiver name
• Email address
• Mobile number, where requested
• Suburb, location or country, where requested
• Child's age
• Programme preferences
• Enquiry type
• Information voluntarily provided about recurring family challenges
• Questions and contact messages
• Marketing and programme-update consent
• Website usage and analytics information
• Purchase information processed by third-party payment platforms (we do not store card details)

Information about children

Little Resilience Co provides services to parents and caregivers.

Personal information is not knowingly collected directly from children through the website.

Parents or caregivers may voluntarily provide limited information such as a child's age and information relevant to an enquiry, programme or support request.

Child-related information is used only for the purpose for which it was provided.

Parents and caregivers should avoid submitting unnecessary identifying, medical, diagnostic or highly sensitive information through free-text website forms.

How we collect your information

We collect personal information through the following channels:

• Parent Support enquiry forms
• Growing Together expression-of-interest and registration forms
• Contact forms
• Tiny Reset email signups
• Purchases through Gumroad
• Direct communication by email or other selected contact method
• Website analytics and cookies
• Information voluntarily provided during service delivery

How we use your information

We use your information to:

• Respond to enquiries
• Assess whether Parent Support is an appropriate service
• Arrange and deliver Parent Support
• Administer Growing Together expressions of interest, registrations and programme communication
• Deliver requested resources
• Process and support purchases
• Send marketing or programme updates where consent has been provided
• Communicate about workshops or collaborations
• Improve the website, resources and services
• Maintain operational, accounting and legal records
• Protect the website and prevent misuse

We will never spam you or send unrelated marketing. Every email includes an unsubscribe link.

Basis for processing personal information

We process personal information on the following basis:

• With the person's consent
• To respond to an enquiry or request
• To provide Parent Support, programme administration or requested resources
• To process or support a purchase
• To meet legal, accounting and operational obligations
• For legitimate operational purposes where those purposes do not override the person's privacy rights

Marketing or programme updates are sent only where consent has been provided or where otherwise permitted by applicable law.

Third-party services and external providers

We use trusted third-party services to operate our business and deliver our services. These providers process information under their own privacy terms.

• Google Analytics 4 — used to measure website activity, page performance and form-conversion events. Information collected may include pseudonymous identifiers, device information, browser information, approximate location, page activity and form interactions, depending on configuration.
• MailerLite — used for Tiny Reset email signups, subscriber management and resource delivery.
• Gumroad — used for Tiny Reset Pack purchases, payment processing and digital-product delivery.
• Sintra lead capture — used to receive and manage Parent Support, Growing Together and Contact form submissions.
• LinkedIn — used to display LinkedIn profile badge content on the About page. When the badge loads, the visitor's browser connects to LinkedIn and may transmit technical information such as IP address, browser information and page details.

Third-party providers may process or store information outside South Africa or Australia. Technical information may also be shared when externally hosted scripts, badges, forms or content load in a visitor's browser. Little Resilience Co takes reasonable steps to use reputable providers and appropriate safeguards where required.

Little Resilience Co may use additional reputable service providers for bookings, payments, communications, programme administration or other operational purposes. This Privacy Policy will be updated when new providers are introduced where required.

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Cookies and analytics

This website uses Google Analytics 4 to collect website usage information. This may include pages visited, device type, browser information, approximate location, referral source and interactions with forms. This information is used to understand website performance, improve content and measure whether forms are completed.

Google Analytics may use cookies or similar technologies to collect this information. Visitors can restrict or block cookies through their browser settings.

Cookie and consent practices on this website may be updated as the website's technical setup changes.

Your privacy rights

Depending on the laws that apply to you, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete personal information
• Request deletion of your personal information, where legally appropriate
• Withdraw your consent to receive marketing communications at any time
• Request information about how your personal information is used
• Object to certain processing of your personal information, where applicable

To submit a privacy request, please use the Privacy Contact Form on this page or reach out through the contact details provided elsewhere on this website. We aim to respond to privacy requests within 30 days.

If you are located in South Africa and believe that a privacy complaint has not been adequately resolved, you have the right to lodge a complaint with South Africa's Information Regulator.

Privacy requests and questions

Information security

Little Resilience Co uses reasonable technical and organisational safeguards to protect personal information against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure

No internet-based service, website or electronic storage system can guarantee absolute security. While we take reasonable steps to protect personal information, we cannot warrant that our systems are entirely free from vulnerability.

International data processing

Little Resilience Co is an Australian-registered business currently operating from South Africa. Our online services and resources may be accessed by people internationally.

The third-party providers we use to deliver our services may process or store personal information in countries outside South Africa or Australia. This means that personal information may be transferred to, and processed in, countries with different privacy laws to those that apply in South Africa or Australia.

Where required, we take reasonable steps to use reputable providers and appropriate safeguards to protect personal information that is processed or stored internationally.

How long we keep personal information

We keep personal information only for as long as reasonably necessary for:

• The purpose for which it was collected
• Responding to enquiries
• Programme and service administration
• Legal, accounting and operational requirements
• Resolving disputes or complaints

When personal information is no longer required, it may be deleted, anonymised or securely archived.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this page periodically.

Contact us

For privacy questions, requests or complaints, please use the Privacy Contact Form on this page.

If you are located in South Africa and believe that a privacy complaint has not been adequately resolved, you have the right to lodge a complaint with South Africa's Information Regulator.